Ethical Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ethical-marketing/ Digital Marketing News: customer experience, social, mobile marketing Mon, 03 Jul 2023 07:34:41 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Ethical Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ethical-marketing/ 32 32 More than two-thirds of consumers being sent irrelevant messages by retail brands https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/ https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/#respond Mon, 03 Jul 2023 07:34:35 +0000 https://www.marketingtechnews.net/?p=108997 With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

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Complaints about nuisance calls saw freak drop of 57% in 2022 https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/ https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/#respond Wed, 14 Jun 2023 09:29:08 +0000 https://www.marketingtechnews.net/?p=108957 The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed. The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019.... Read more »

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Gen Z exposed as the worst data hoarders https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/ https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/#respond Fri, 12 May 2023 12:42:28 +0000 https://www.marketingtechnews.net/?p=108895 Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

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70% of UK consumers hide their personal data when online  https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/ https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/#respond Tue, 09 May 2023 09:22:48 +0000 https://www.marketingtechnews.net/?p=108891 While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.   The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

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Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/ https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/#respond Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses... Read more »

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1 in 4 consumers switching to more sustainable companies https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/ https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/#respond Thu, 08 Dec 2022 12:32:39 +0000 https://www.marketingtechnews.net/?p=108565 British food and grocery brands are on notice – ignore the push to be more sustainable at your own peril. According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the... Read more »

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How retail marketers can empower back-to-school campaigns in a cookieless future https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/ https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/#respond Thu, 18 Aug 2022 07:16:31 +0000 https://www.marketingtechnews.net/?p=108326 Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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Amazon tackles fake review fraudsters on social media https://www.marketingtechnews.net/news/2022/jul/26/amazon-tackles-fake-review-fraudsters-on-social-media/ https://www.marketingtechnews.net/news/2022/jul/26/amazon-tackles-fake-review-fraudsters-on-social-media/#respond Tue, 26 Jul 2022 10:26:55 +0000 https://www.marketingtechnews.net/?p=108255 Amazon has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews on Amazon in exchange for money or free products. These groups are set up to recruit individuals willing to post incentivized and misleading reviews on Amazon’s stores in the U.S., the UK, Germany, France, Italy,... Read more »

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89% of people feel social media negatively affects their mental health https://www.marketingtechnews.net/news/2022/jun/22/89-of-people-feel-social-media-negatively-affects-their-mental-health/ https://www.marketingtechnews.net/news/2022/jun/22/89-of-people-feel-social-media-negatively-affects-their-mental-health/#respond Wed, 22 Jun 2022 06:56:29 +0000 https://www.marketingtechnews.net/?p=108117 89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second bi-yearly study conducted by the charity to learn about the impact that social media use has on 16- to 24-year-old users. The Digital Wellbeing 2022... Read more »

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Metaverse: What’s the impact on data privacy? https://www.marketingtechnews.net/news/2022/mar/08/metaverse-whats-the-impact-on-data-privacy/ https://www.marketingtechnews.net/news/2022/mar/08/metaverse-whats-the-impact-on-data-privacy/#respond Tue, 08 Mar 2022 17:47:19 +0000 https://marketingtechnews.net/?p=107883 The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready? According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to... Read more »

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