Our advice has helped clients triple their audience after just three transmissions.
Broadcast technology has become affordable allowing top institutions and corporations to have their own TV/webcast studios. These studios are a fantastic opportunity to promote products, talents and help build the overall corporate image and brand.
This new tool for external (or in some cases internal) communication must be carried out within a strategy that sits on two key pillars: Content and Distribution.
Our holistic approach helps institutions:
● Set up their own private studio
● Shape their editorial approach
● Build their own online video network
● Create their distribution strategy
THE STUDIO SET UP
1- Feedback on existing set-up (if any)
2- Studio set-up options
3- Branding opportunities
4- Camera / microphones/ lighting options
5- Transmission equipment available on the market 6- Encoding needs
EDITORIAL APPROACH: CONTENT & TREATMENT
1- Editorial dynamic and editorial selection.
2- The narrative and editorial control.
3- Editorial resources and rhythm: engaging the audience and creating a memorable message.
4- Analysis of examples.
5- On-camera delivery & media coaching
Consultancy to design a video-driven platform where…
…your live content takes the lead and remains available after the event.
…your recorded material is made available with an engaging layout that makes it easy to find and come back to it.
…social media interaction and search options are also integrated to your online video network.
We help you design such a content strategy that allows you to keep the online video network up-to- date and with a constant flow of material long term.
1- Content offer
2- Content schedule
We provide guidance on the best distribution approach to enhance the reach of your content.
PLEASE CONTACT US TO DISCUSS HOW WE CAN HELP YOU.