55% of marketers are using AI in content production

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A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.  

The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma and Five Guys, found over half (55%) of respondents currently use AI tools in content production...

29 June 2023 | Automation

Braze unveils additions to its AI capabilities to enhance customer engagement 

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze.

In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated into the Braze platform, data flows and execution stack to power better, faster and...

28 June 2023 | Automation

A third of UK consumers believe that most online ads are AI generated

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Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI.

Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into online or social media ads – due to the rise in convincing fake ads created by AI tools like ChatGPT...

19 June 2023 | Advertising

Twilio debuts CustomerAI ahead of its developer conference

Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference.

Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential of their customers. On behalf of more than 300,000 active customer...

8 June 2023 | Customer Experience

Marketers keen to invest in generative AI ‘but lack know-how’

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.

These findings are taken from the 'AI & Composable Marketing Software Survey' conducted by Sitecore, a global leader in end-to-end digital experience software. Sitecore conducted the survey to both understand marketers’ use of generative...

15 May 2023 | Automation

GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech

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Email marketing solution GetResponse, said to be one of the market's early adopters of OpenAI's GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator.

The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant, engaging content to their subscribers.

Users enter key details about their email (such as the intent, occasion, and...

27 April 2023 | Automation

Salesloft unveils generative AI capability to boost seller productivity  

Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes.

The company also claims to be the first and only revenue workflow provider to offer multi-language support in French, German, and Spanish across its entire platform.

New capabilities...

13 April 2023 | Automation

HubSpot CRM introduces AI-powered tools to boost productivity

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI) - content assistant and ChatSpot.ai - to help its customers save time while creating better connections with their audiences.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data...

8 March 2023 | Content Marketing

Yext launches ‘first CMS that generates its own content’

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Yext, the Answers Company, has added content generation to its Knowledge Graph product.

Yext believes that the Knowledge Graph is the first content management system on the market that automatically and proactively generates its own content. The company has been running a year-long pilot with several customers and plans to officially launch Content Generation in March with Yext’s Spring 2023 Release.

Content Generation uses multiple large language models...

6 March 2023 | Content Marketing

Don’t underestimate the power of AI in marketing

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Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at.

Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI thanks to Black Mirror, 2001: A Space Odyssey and Ex Machina - just to name a few.  This perception misses one crucial detail about AI though - when used correctly, it can revolutionise a...

1 December 2022 | Automation