A third of UK consumers believe that most online ads are AI generated

Two women looking at a laptop screen.

Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI.

Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into online or social media ads – due to the rise in convincing fake ads created by AI tools like ChatGPT...

19 June 2023 | Advertising

SoundCloud renews agreement with AdsWizz in 14 European countries

SoundCloud and AdsWizz have renewed their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.

Through 2024, AdsWizz and its regional sellers will continue to serve as the exclusive sales representative for advertisers seeking to reach SoundCloud’s young, highly engaged, and diverse audience. The renewed...

14 April 2023 | Advertising

UK connected TV audiences continue to invest time in premium content

AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics.

The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels and platforms. The study was conducted in the UK, Italy, France,...

13 April 2023 | Advertising

74% of marketers embrace simplification amid economic downturn

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key findings:

Marketers are increasingly turning...

14 March 2023 | Advertising Technology

Brightcove launches ad monetisation service

A stack of coins.

Streaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content.

To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue.

Marc DeBevoise, CEO of Brightcove, said: “Advertising-supported streaming is a fast-growing, multi-billion-dollar business...

13 March 2023 | Advertising

Two thirds of marketers plan to prioritise full-funnel media planning in 2023

More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%).

This is according to a study of 260 global marketing decision makers by the DAC Group.

Mike Fantis, managing partner at DAC Group London, said: “Brands recognise they need to tighten their...

24 February 2023 | Advertising Technology

Pinterest launches Pinterest Academy e-learning platform for advertisers

Pinterest has introduced its latest edition of Pinterest Academy, a compelling interactive e-learning platform covering everything advertisers need to know to engage and inspire their target audiences on the platform.

Pinterest claims to offer unique and valuable differentiation for advertisers - where people come with intent and are looking to shop. People come to Pinterest early in their decision-making journey with the intent to discover ideas to both purchase and do, so ads...

16 February 2023 | Advertising

Brightcove and Magnite boost ad monetisation for CTV and online video publishers

A pile of VHS tapes.

Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite.

Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply.

With thousands of customers globally, Brightcove has always supported...

12 January 2023 | Advertising

92% of advertisers want a unified view of converged TV

80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV.

In addition, of the more than 250 senior brand and agency respondents polled in the report titled 'The Great Unification of Converged TV' in September 2022, nearly all (92%) said a unified view of converged TV reach and performance across linear TV, CTV and digital video...

15 November 2022 | Advertising

98% of brands think connected TV advertising will be bigger than mobile advertising

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space.

The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. 

Advertising on CTV also allows brands to expand reach, measure...

31 October 2022 | Advertising