Google Pixel partners with The FA to bring football fans closer to the game

Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner.

The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport they love.

Pixel are also working with Lionesses star Lauren James, who will front Google’s “Football on Pixel” campaign throughout the...

26 June 2023 | Content Marketing

Manchester City FC launch the ‘Connected Scarf’ to track fan emotion

A Manchester City FC flag.

Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the 'Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group.

Unit9, a global production and technology partner, also helped spearhead the initiative. As part of Cisco’s ongoing efforts to power a more inclusive future, drive innovation, and better connect fans globally with the clubs and players they love, Octagon helped bring to life...

27 July 2022 | Customer Experience