75% of marketers feel senior leadership does not value customer marketing

Someone at a desk working on design and marketing.

Three quarters (75%) of senior marketing professionals working in UK-based B2C brands do not believe senior leadership truly values the role of customer marketing to the wider business.

The findings from a study conducted by first-party data agency Planning-inc indicate that marketers are being hindered by inoperable customer data, insufficient analyst resource and a lack of customer insight, diminishing the impact of their programs.

The research identified that...

21 February 2023 | CMO

Creative skills top the list for big brand marketers

A team planning with post-it notes.

Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found.

The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX) specialists.

The report found that 14.6% of CMOs wanted creative and production support, often on video-based projects.

The...

7 February 2023 | Branding

47% of UK businesses are embarrassed by their website

Website design sketches.

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology.

This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels

500 business leaders at mid-sized e-commerce companies in the US and Europe were asked a range of questions...

30 January 2023 | CMO

88% of agencies urge new digital channel adoption to drive ROI and growth in 2023

A plant growing in a glass full of coins.

Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023.

This was one of the conclusions from a study titled The Advertiser’s Guide to New and Emerging Channels in 2023 conducted by commerce media company Criteo.

The study of more than 800 senior media agency professionals...

17 January 2023 | Branding

83% of marketers to prioritise investments in operational efficiency and hiring in 2023 

Someone taking a dollar out of a wallet.

Emplifi, a unified customer experience platform, today released a commissioned study conducted by Forrester Consulting on behalf of Emplifi, uncovering insights from 154 North American CMOs, marketing VPs, and directors responsible for CX, marketing strategy, paid media, or social media marketing.

The “Social Marketing Leaders Are In Critical Need Of Integrated Data And Agile Technology” study found that changing customer demands, macroeconomic pressures, and the need for an...

11 January 2023 | CMO

Creating a recession-proof marketing strategy 

Someone taking a dollar out of a wallet.

Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment.

Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” 

If marketers have learned anything over the past two plus years, it is that competition is growing, inflation is climbing, and consumers are spending more time online than ever...

3 January 2023 | Automation

60% of SMB’s 2023 marketing budgets to be slashed or remain static

A pile of £20 notes.

New data from unified customer platform Klaviyo has revealed that UK SMBs will be focusing on acquisition, despite cuts to budgets.

67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than retaining existing customers. 

However, with almost 60% of respondents reporting their marketing budgets will remain static or be slashed or marketing budgets being cut or remaining static...

3 January 2023 | Advertising

The metaverse will change the way we interact with brands

A cartoon of a women enjoying the metaverse.

Dave Flanagan, chief product officer at Sitecore, explains how the metaverse will change the way we are going to interact with the brands we know and love.

Fashion and retail brands are already taking impressive steps into the metaverse and creating genuinely exciting experiences for their fans. Gucci has developed virtual clothes and accessories for digital avatars, while ‘Nikeland’, a store in the metaverse, has welcomed over 7 million people to date.

Though the...

16 December 2022 | Branding

Marketers face huge budget cuts and drops in customer loyalty

74% of CMOs have either seen, or are facing, cuts to their marketing budgets. 

This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into recession. 

The findings revealed that despite what we have learned in previous recessions, 40% of respondents said they still struggle to prove the ROI of marketing to the CEO and moreover, 63% think...

14 November 2022 | CMO

87% of marketers say their work provides greater value now than a year ago

A stack of coins.

Salesforce has released the eighth edition of the State of Marketing report. Drawing from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform, the report explores how marketers are:

working to meet customers’ digital-first expectations doing more with less in the face of macroeconomic uncertainty adapting to new privacy regulations while still delivering exceptional customer...

7 November 2022 | Best Practice